Our Story
It all started when we realised that we truly could make a difference.
Lux Productions is based in Hong Kong and London, and works all over this beautiful planet.
Formed in 2020 by Roberto and Ada, at Lux we understand that the power of communication and storytelling impacts everyone, everywhere, always.
Our decades of expertise in marketing strategies and video production allow us to create compelling content focused on the world’s social and environmental stories and issues.
We believe that everyone can make their home, community, city, and the world a better place.
So we work passionately to use our skills to enhance people’s positive impact on society.
Whether you are a business, a non-profit organisation, or a social enterprise, we can help you tell your story to inspire others.
Producer
Sui Kwok
Sui, a seasoned marketing consultant with an MA in Strategic Marketing and a certificate in Business Sustainability Management from the University of Cambridge (CISL) brings over a decade of expertise in the CSR and NGO sectors, specializing in youth empowerment, human rights, environmental sustainability, and impactful animal projects.
Beyond conventional marketing, Sui has organised two Human Rights Film Festivals, amplifying the voices of other like-minded storytellers.
Her commitment to shedding light on critical social and environmental issues positions her as a skilled storyteller and influential voice in video production.
Director
Roberto Pirelli
Roberto’s journey in TVs and Video Productions has taken him across continents.
He has worked on TV documentaries and expeditions in Europe, South America and Asia. Collaborating with industry juggernauts such as SKY, BBC, TVB, MEDIASET and RAI, he has an expertise and passion for crafting content that breaks boundaries.
As the Founder of Lux Productions, he is focused on cutting- edge, science-based environmental and social narrative content, with a vision to inform, inspire, and positively impact society through the power of storytelling.