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What if we could plant Coral?
This was our reply when our client asked:
"How can we give back to our planet?"​
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A Corporate Social Responsibility project for a Hong Kong-based client.
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The coastal waters of Hong Kong used to be a paradise for coral reefs.
But overfishing, pollution, and other industrial activities have decimated them tragically.
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In the last century, the Earth has lost 50% of coral reefs worldwide, and 90% of these vital ecosystems will disappear by 2050, primarily because of unsustainable human activities. Corals cover only 1% of the explored ocean floor but are of vital importance for the entire marine ecosystem. They provide food and shelter to fish, as well as food and coastal protection to humans.​
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For this project, we brought together a team including expert marine biologists, local talent, and our production team to create a spotlight on planting corals, just like planting trees!
What we created
A successful Marketing Video Campaign with five on-line videos and one in-store-screened video for the launch of a new store for our client Chow Sang Sang 周生生 in Hong Kong.
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This generated 3 million+ views across YouTube and Instagram and
a 3-years Coral Restoration Project to regenerate and expand the coral reef coverage in Hong Kong waters.
The Science Behind the Project
We teamed up with marine biologists from Archireef, a nature technology company that is dedicated to restoring degraded marine ecosystems.
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Corals grow on rocky portions of the seabed, but Hong Kong's degraded ocean floor doesn't provide the right environment for it to thrive.
So Archireef engineered the first 3D-printed terracotta clay reef tiles, which are 100% eco-friendly and create the conditions for corals to grow again.
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After an underwater site survey to gather environmental data, Archireef deployed the tiles and seeded them with coral fragments.
This three-year project will allow corals to thrive again under the careful watch of scientists, helping to restore and regenerate the marine ecosystem in Hong Kong.
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The long-term fight against climate change starts with small steps like these.
